243 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 243 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 63,861,257 traveler reviews, and 32,684,795 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.29, based on 44,350,370 reviews.
  • Travelers can expect to pay around $149 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's March with an average rating of 8.38.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
  • The least popular month to visit Europe is February, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 13.1% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.36 on average.
  • Business Travelers are the least satisfied travelers when visiting Europe, rating their stays at 8.14 on average.
  • Hotel prices in Europe peak in September, with an average price of $208.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
  • The average price of a hotel in Europe is $149 per night.
  • The average price of a 1-star hotel in Europe is $104 per night.
  • The average price of a 2-star hotel in Europe is $98 per night.
  • The average price of a 3-star hotel in Europe is $124 per night.
  • The average price of a 4-star hotel in Europe is $164 per night.
  • The average price of a 5-star hotel in Europe is $285 per night.
  • The average price of a hotel in Europe with an unknown star rating is $146 per night.
  • There are 9,196 hotels in Europe priced in the $0-$50 range, accounting for 5.8% of all hotels.
  • There are 61,879 hotels in Europe priced in the $50-$100 range, accounting for 38.7% of all hotels.
  • There are 65,740 hotels in Europe priced in the $100-$200 range, accounting for 41.1% of all hotels.
  • There are 19,464 hotels in Europe priced in the $200-$500 range, accounting for 12.2% of all hotels.
  • There are 2,574 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
  • There are 1,040 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Europe in January is $128.
  • The average price of a hotel in Europe in February is $126.
  • The average price of a hotel in Europe in March is $133.
  • The average price of a hotel in Europe in April is $145.
  • The average price of a hotel in Europe in May is $155.
  • The average price of a hotel in Europe in June is $166.
  • The average price of a hotel in Europe in July is $177.
  • The average price of a hotel in Europe in August is $204.
  • The average price of a hotel in Europe in September is $208.
  • The average price of a hotel in Europe in October is $147.
  • The average price of a hotel in Europe in November is $136.
  • The average price of a hotel in Europe in December is $137.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 63,930,231 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 6,177,925 reviews from business travelers in Europe, accounting for 9.7% of all reviews.
  • There are 26,724,048 reviews from couples in Europe, accounting for 41.8% of all reviews.
  • There are 15,280,753 reviews from families in Europe, accounting for 23.9% of all reviews.
  • There are 2,527,187 reviews from friends in Europe, accounting for 4.0% of all reviews.
  • There are 4,344,741 reviews from group travelers in Europe, accounting for 6.8% of all reviews.
  • There are 6,035,116 reviews from solo travelers in Europe, accounting for 9.4% of all reviews.
  • There are 2,840,461 reviews from travelers with an unknown type in Europe, accounting for 4.4% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.03, based on 2,624 reviews.
  • The average rating for hotels in Europe in 2024 was 8.25, based on 14,066,014 reviews.
  • The average rating for hotels in Europe in 2023 was 8.25, based on 15,651,982 reviews.
  • The average rating for hotels in Europe in 2022 was 8.23, based on 13,287,838 reviews.
  • The average rating for hotels in Europe in 2021 was 8.24, based on 2,926,958 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 1,101,244 reviews.
  • The average rating for hotels in Europe in 2019 was 8.24, based on 2,651,314 reviews.
  • The average rating for hotels in Europe in 2018 was 8.19, based on 2,186,718 reviews.
  • The average rating for hotels in Europe in 2017 was 8.21, based on 2,365,828 reviews.
  • The average rating for hotels in Europe in 2016 was 8.25, based on 2,535,954 reviews.
  • The average rating for hotels in Europe in 2015 was 8.20, based on 2,212,476 reviews.
  • The average rating for hotels in Europe in 2014 was 8.16, based on 1,760,992 reviews.
  • The average rating for hotels in Europe in 2013 was 8.11, based on 1,477,610 reviews.
  • The average rating for hotels in Europe in 2012 was 8.06, based on 1,121,871 reviews.
  • The average rating for hotels in Europe in 2011 was 7.94, based on 682,065 reviews.
  • The average rating for hotels in Europe in 2010 was 7.81, based on 370,975 reviews.
  • The average rating for hotels in Europe in 2009 was 7.78, based on 250,889 reviews.
  • The average rating for hotels in Europe in 2008 was 7.55, based on 162,912 reviews.
  • The average rating for hotels in Europe in 2007 was 7.47, based on 133,341 reviews.
  • The average rating for hotels in Europe in 2006 was 7.42, based on 91,369 reviews.
  • The average rating for hotels in Europe in 2005 was 7.52, based on 55,365 reviews.
  • The average rating for hotels in Europe in 2004 was 7.68, based on 28,890 reviews.
  • The average rating for hotels in Europe in 2003 was 7.68, based on 9,109 reviews.
  • The average rating for hotels in Europe in 2002 was 7.84, based on 1,065 reviews.
  • The average rating for hotels in Europe in 2001 was 7.64, based on 11 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.73.
  • The average rating for 2-star hotels in Europe is 7.77.
  • The average rating for 3-star hotels in Europe is 8.08.
  • The average rating for 4-star hotels in Europe is 8.38.
  • The average rating for 5-star hotels in Europe is 8.62.
  • The average rating for hotels in Europe with an unknown star rating is 8.37.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.14.
  • The average rating for couples in Europe is 8.26.
  • The average rating for families in Europe is 8.30.
  • The average rating for friends in Europe is 8.24.
  • The average rating for group travelers in Europe is 8.35.
  • The average rating for solo travelers in Europe is 8.36.
  • The average rating for travelers with an unknown type in Europe is 8.20.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.33.
  • The average rating for hotels in Europe in February is 8.37.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.38.
  • The average rating for hotels in Europe in May is 8.37.
  • The average rating for hotels in Europe in June is 8.33.
  • The average rating for hotels in Europe in July is 8.28.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.24.
  • The average rating for hotels in Europe in October is 8.26.
  • The average rating for hotels in Europe in November is 8.31.
  • The average rating for hotels in Europe in December is 8.32.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.2%)
  • March (6.0%)
  • December (5.2%)

Shoulder Season in Europe

  • April (7.3%)
  • May (9.1%)
  • October (9.4%)
  • November (6.2%)

High Season in Europe

  • June (10.1%)
  • July (12.1%)
  • August (13.1%)
  • September (11.1%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Azerbaijan, with an average rating of 7.63.
  • The country with the most expensive hotels is Monaco, with average prices of $459.
  • The country with the cheapest hotels is Russia, with average prices of $50.
1,463
8.55
$76.10
249
7.81
$156.09
5,666
8.63
$205.73
596
7.63
$124.39
211
8.01
$135.63
4,324
8.06
$156.35
405
8.55
$89.43
1,582
7.91
$111.30
7,977
8.69
$166.44
2,349
8.33
$156.54
2,195
8.32
$110.56
2,674
7.84
$154.08
183
8.19
$120.01
25
8.42
$170.99
901
8.10
$161.21
28,301
8.05
$149.85
1,767
8.36
$76.08
23,169
8.14
$124.67
11
8.31
$171.64
19,505
8.84
$161.53
21
8.08
$203.19
26
8.68
$193.29
1,488
8.16
$124.14
980
8.48
$187.29
1,298
8.53
$165.33
27
8.41
$127.11
52,092
8.51
$160.74
44
8.67
$182.50
46
8.18
$62.76
384
8.22
$88.28
16
8.69
$235.19
338
8.32
$86.02
155
7.92
$166.25
841
8.40
$131.79
89
8.24
$83.36
14
8.34
$459.28
906
8.61
$118.27
6,141
7.99
$188.38
155
8.25
$69.27
1,618
8.02
$147.78
5,835
8.15
$95.24
8,584
8.40
$134.77
2,114
8.37
$107.59
7,134
7.91
$49.74
19
8.09
$99.11
678
8.45
$98.19
580
8.29
$106.34
769
8.59
$144.67
28,627
8.20
$158.63
3,294
7.92
$116.86
3,219
8.33
$255.62
18,997
8.06
$132.45
1,014
8.17
$71.91
29,632
8.16
$155.29

Hotel and Travel Statistics for Serviced Apartments in Europe

Top Hotel and Travel Statistics for Serviced Apartments in Europe

  • There are 9,311 Serviced Apartments operating in Europe.
  • The average rating for Serviced Apartments in Europe is 8.39, based on 1,814,429 reviews.
  • Travelers can expect to pay around $139 per night for a Serviced Apartment in Europe.
  • If you're looking for the best month to book a Serviced Apartment in Europe by rating, it's May, with an average rating of 8.51.
  • If you're looking for the cheapest month to book a Serviced Apartment in Europe, it's February, with an average price of $126.
  • The least popular month to book a Serviced Apartment in Europe is February, attracting only 4.6% of visitors.
  • The most popular month to book a Serviced Apartment in Europe is August, attracting 13.9% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Serviced Apartments in Europe, rating their stays at 8.47 on average.
  • Business Travelers are the least satisfied travelers when visiting Serviced Apartments in Europe, rating their stays at 8.27 on average.
  • Serviced Apartment prices in Europe peak in August, with an average price of $220.

Availability and Types of Serviced Apartments in Europe

Number of Serviced Apartments

  • There are 9,311 Serviced Apartments in Europe.

Star Rating Distribution for Serviced Apartments

  • There are 65 Serviced Apartments in Europe with a 1-star rating, accounting for 0.7% of all Serviced Apartments.
  • There are 396 Serviced Apartments in Europe with a 2-star rating, accounting for 4.3% of all Serviced Apartments.
  • There are 1,859 Serviced Apartments in Europe with a 3-star rating, accounting for 20.0% of all Serviced Apartments.
  • There are 1,654 Serviced Apartments in Europe with a 4-star rating, accounting for 17.8% of all Serviced Apartments.
  • There are 277 Serviced Apartments in Europe with a 5-star rating, accounting for 3.0% of all Serviced Apartments.
  • There are 5,060 Serviced Apartments in Europe with an unknown star rating, accounting for 54.3% of all Serviced Apartments.
  • The average price for Serviced Apartments in Europe is $139.
  • The average price for 1-star Serviced Apartments in Europe is $72.
  • The average price for 2-star Serviced Apartments in Europe is $96.
  • The average price for 3-star Serviced Apartments in Europe is $135.
  • The average price for 4-star Serviced Apartments in Europe is $168.
  • The average price for 5-star Serviced Apartments in Europe is $269.
  • The average price for Serviced Apartments with an unknown star rating in Europe is $127.
  • There are 410 Serviced Apartments in Europe priced in the $0-$50 range, accounting for 6.1% of all Serviced Apartments.
  • There are 2,938 Serviced Apartments in Europe priced in the $50-$100 range, accounting for 43.6% of all Serviced Apartments.
  • There are 2,541 Serviced Apartments in Europe priced in the $100-$200 range, accounting for 37.7% of all Serviced Apartments.
  • There are 723 Serviced Apartments in Europe priced in the $200-$500 range, accounting for 10.7% of all Serviced Apartments.
  • There are 87 Serviced Apartments in Europe priced in the $500-$1000 range, accounting for 1.3% of all Serviced Apartments.
  • There are 43 Serviced Apartments in Europe priced in the $1000+ range, accounting for 0.6% of all Serviced Apartments.
  • The average price for Serviced Apartments in Europe in January is $129.
  • The average price for Serviced Apartments in Europe in February is $126.
  • The average price for Serviced Apartments in Europe in March is $131.
  • The average price for Serviced Apartments in Europe in April is $135.
  • The average price for Serviced Apartments in Europe in May is $138.
  • The average price for Serviced Apartments in Europe in June is $157.
  • The average price for Serviced Apartments in Europe in July is $178.
  • The average price for Serviced Apartments in Europe in August is $220.
  • The average price for Serviced Apartments in Europe in September is $218.
  • The average price for Serviced Apartments in Europe in October is $138.
  • The average price for Serviced Apartments in Europe in November is $133.
  • The average price for Serviced Apartments in Europe in December is $140.

Ratings and Reviews for Serviced Apartments in Europe

Number of Reviews for Serviced Apartments

  • We've collected 3,007,520 reviews for Serviced Apartments in Europe.

Review Distribution for Serviced Apartments

  • There are 203,629 reviews for Serviced Apartments from business travelers in Europe, accounting for 6.8% of all reviews.
  • There are 1,086,524 reviews for Serviced Apartments from couples in Europe, accounting for 36.1% of all reviews.
  • There are 1,035,971 reviews for Serviced Apartments from families in Europe, accounting for 34.4% of all reviews.
  • There are 97,387 reviews for Serviced Apartments from friends in Europe, accounting for 3.2% of all reviews.
  • There are 270,556 reviews for Serviced Apartments from group travelers in Europe, accounting for 9.0% of all reviews.
  • There are 203,508 reviews for Serviced Apartments from solo travelers in Europe, accounting for 6.8% of all reviews.
  • There are 109,945 reviews for Serviced Apartments from travelers with an unknown type in Europe, accounting for 3.7% of all reviews.

Average Rating Over Time for Serviced Apartments

  • The average rating for Serviced Apartments in Europe in 2025 is 8.54, based on 90 reviews.
  • The average rating for Serviced Apartments in Europe in 2024 was 8.38, based on 748,626 reviews.
  • The average rating for Serviced Apartments in Europe in 2023 was 8.36, based on 805,596 reviews.
  • The average rating for Serviced Apartments in Europe in 2022 was 8.32, based on 642,710 reviews.
  • The average rating for Serviced Apartments in Europe in 2021 was 8.39, based on 97,607 reviews.
  • The average rating for Serviced Apartments in Europe in 2020 was 8.51, based on 30,578 reviews.
  • The average rating for Serviced Apartments in Europe in 2019 was 8.30, based on 95,011 reviews.
  • The average rating for Serviced Apartments in Europe in 2018 was 8.33, based on 85,714 reviews.
  • The average rating for Serviced Apartments in Europe in 2017 was 8.35, based on 89,228 reviews.
  • The average rating for Serviced Apartments in Europe in 2016 was 8.36, based on 97,841 reviews.
  • The average rating for Serviced Apartments in Europe in 2015 was 8.33, based on 82,358 reviews.
  • The average rating for Serviced Apartments in Europe in 2014 was 8.24, based on 65,739 reviews.
  • The average rating for Serviced Apartments in Europe in 2013 was 8.30, based on 55,747 reviews.
  • The average rating for Serviced Apartments in Europe in 2012 was 8.19, based on 41,228 reviews.
  • The average rating for Serviced Apartments in Europe in 2011 was 8.07, based on 26,539 reviews.
  • The average rating for Serviced Apartments in Europe in 2010 was 7.89, based on 15,327 reviews.
  • The average rating for Serviced Apartments in Europe in 2009 was 7.98, based on 10,270 reviews.
  • The average rating for Serviced Apartments in Europe in 2008 was 7.86, based on 6,807 reviews.
  • The average rating for Serviced Apartments in Europe in 2007 was 7.73, based on 4,973 reviews.
  • The average rating for Serviced Apartments in Europe in 2006 was 7.69, based on 3,050 reviews.
  • The average rating for Serviced Apartments in Europe in 2005 was 7.87, based on 1,495 reviews.
  • The average rating for Serviced Apartments in Europe in 2004 was 7.95, based on 752 reviews.
  • The average rating for Serviced Apartments in Europe in 2003 was 8.24, based on 224 reviews.
  • The average rating for Serviced Apartments in Europe in 2002 was 8.17, based on 10 reviews.

Average Rating by Star Rating for Serviced Apartments

  • The average rating for 1-star Serviced Apartments in Europe is 8.22.
  • The average rating for 2-star Serviced Apartments in Europe is 8.09.
  • The average rating for 3-star Serviced Apartments in Europe is 8.11.
  • The average rating for 4-star Serviced Apartments in Europe is 8.48.
  • The average rating for 5-star Serviced Apartments in Europe is 8.83.
  • The average rating for Serviced Apartments with an unknown star rating in Europe is 8.47.

Average Rating by Traveler Type for Serviced Apartments

  • The average rating of Serviced Apartments from business travelers in Europe is 8.27.
  • The average rating of Serviced Apartments from couples in Europe is 8.38.
  • The average rating of Serviced Apartments from families in Europe is 8.39.
  • The average rating of Serviced Apartments from friends in Europe is 8.33.
  • The average rating of Serviced Apartments from group travelers in Europe is 8.43.
  • The average rating of Serviced Apartments from solo travelers in Europe is 8.47.
  • The average rating of Serviced Apartments from travelers with an unknown type in Europe is 8.35.

Best Month to Stay at a Serviced Apartment by Rating

  • The average rating for Serviced Apartment in Europe in January is 8.41.
  • The average rating for Serviced Apartment in Europe in February is 8.41.
  • The average rating for Serviced Apartment in Europe in March is 8.46.
  • The average rating for Serviced Apartment in Europe in April is 8.46.
  • The average rating for Serviced Apartment in Europe in May is 8.51.
  • The average rating for Serviced Apartment in Europe in June is 8.49.
  • The average rating for Serviced Apartment in Europe in July is 8.39.
  • The average rating for Serviced Apartment in Europe in August is 8.26.
  • The average rating for Serviced Apartment in Europe in September is 8.35.
  • The average rating for Serviced Apartment in Europe in October is 8.40.
  • The average rating for Serviced Apartment in Europe in November is 8.42.
  • The average rating for Serviced Apartment in Europe in December is 8.42.

Seasons for Serviced Apartments in Europe

The seasons in Europe are determined by the percentage of reviews for Serviced Apartments in each month.

Low Season for Serviced Apartments in Europe

  • January (4.8%)
  • February (4.6%)
  • March (5.3%)
  • December (4.7%)

Shoulder Season for Serviced Apartments in Europe

  • April (6.8%)
  • May (8.9%)
  • October (9.6%)
  • November (5.6%)

High Season for Serviced Apartments in Europe

  • June (10.8%)
  • July (12.9%)
  • August (13.9%)
  • September (12.0%)

Serviced Apartments Country Rankings in Europe

  • The country with the most Serviced Apartments is Greece, with 2,092 Serviced Apartments.
  • The country with the highest average rating for Serviced Apartments is Greece, with an average rating of 9.00.
  • The country with the lowest average rating for Serviced Apartments is France, with an average rating of 7.55.
  • The country with the most expensive Serviced Apartments is Switzerland, with average prices of $239.
  • The country with the cheapest Serviced Apartments is Ukraine, with average prices of $55.
21
8.99
$60.35
215
8.86
$204.36
35
7.86
$148.92
95
8.00
$83.20
58
8.48
$136.93
114
8.19
$108.15
128
8.76
$117.49
34
8.45
$141.75
11
8.46
$75.01
45
8.00
$124.82
1,203
7.55
$131.94
31
8.63
$145.56
511
8.28
$123.18
2,092
9.00
$115.79
77
8.32
$102.04
20
8.63
$190.71
26
8.57
$166.51
1,444
8.46
$149.89
17
8.83
$93.89
18
7.79
$86.50
24
8.99
$84.97
46
8.43
$170.52
43
8.12
$173.26
334
8.42
$92.61
227
8.32
$137.84
78
8.88
$82.07
110
8.31
$69.62
11
8.84
$82.72
25
8.88
$121.03
12
8.98
$103.42
836
8.32
$199.74
53
8.04
$91.77
86
8.27
$238.84
747
8.09
$87.95
26
8.79
$54.53
407
8.06
$229.05