205 Must-Know Hotel Statistics and Travel Trends in Italy for 2025
Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 205 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Italy
Top Hotel and Travel Statistics for Italy
- There are 52,092 hotels operating in Italy.
- The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
- Travelers can expect to pay around $159 per night for a hotel in Italy.
- If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
- If you're looking for the cheapest month to visit Italy, it's February with an average price of $136.
- The least popular month to visit Italy is December, attracting only 3.4% of visitors.
- The most popular month to visit Italy is August, attracting 13.9% of visitors.
- Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
- Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
- Hotel prices in Italy peak in September, with an average price of $239.
Hotel Availability and Types in Italy
Number of Hotels
- There are 52,092 hotels in Italy.
Distribution by Star Rating
- Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
- Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
- Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
- Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
- Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
- We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
Hotel Pricing Trends in Italy
Average Prices Over Time
- The average price of a hotel in Italy is $159 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Italy is $141 per night.
- The average price of a 2-star hotel in Italy is $123 per night.
- The average price of a 3-star hotel in Italy is $130 per night.
- The average price of a 4-star hotel in Italy is $197 per night.
- The average price of a 5-star hotel in Italy is $379 per night.
- The average price of a hotel in Italy with an unknown star rating is $146 per night.
Hotel Price Distribution
- There are 537 hotels in Italy priced in the $0-$50 range, accounting for 1.6% of all hotels.
- There are 12,704 hotels in Italy priced in the $50-$100 range, accounting for 37.6% of all hotels.
- There are 14,998 hotels in Italy priced in the $100-$200 range, accounting for 44.4% of all hotels.
- There are 4,651 hotels in Italy priced in the $200-$500 range, accounting for 13.8% of all hotels.
- There are 666 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
- There are 237 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Italy in January is $140.
- The average price of a hotel in Italy in February is $136.
- The average price of a hotel in Italy in March is $139.
- The average price of a hotel in Italy in April is $155.
- The average price of a hotel in Italy in May is $162.
- The average price of a hotel in Italy in June is $172.
- The average price of a hotel in Italy in July is $178.
- The average price of a hotel in Italy in August is $191.
- The average price of a hotel in Italy in September is $239.
- The average price of a hotel in Italy in October is $168.
- The average price of a hotel in Italy in November is $150.
- The average price of a hotel in Italy in December is $147.
Hotel Ratings and Reviews in Italy
Number of Reviews
- We've collected 2,704,095 reviews for hotels in Italy.
Review Distribution by Traveler Type
- There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
- There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
- There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
- There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
- There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
- There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
- There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
- The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
- The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
- The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
- The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
- The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Italy is 7.85.
- The average rating for 2-star hotels in Italy is 7.98.
- The average rating for 3-star hotels in Italy is 8.34.
- The average rating for 4-star hotels in Italy is 8.41.
- The average rating for 5-star hotels in Italy is 8.82.
- The average rating for hotels in Italy with an unknown star rating is 8.61.
Average Ratings by Traveler Type
- The average rating for business travelers in Italy is 8.28.
- The average rating for couples in Italy is 8.48.
- The average rating for families in Italy is 8.51.
- The average rating for friends in Italy is 8.15.
- The average rating for group travelers in Italy is 8.61.
- The average rating for solo travelers in Italy is 8.56.
- The average rating for travelers with an unknown type in Italy is 8.48.
Best Months to Visit by Ratings
- The average rating for hotels in Italy in January is 8.51.
- The average rating for hotels in Italy in February is 8.57.
- The average rating for hotels in Italy in March is 8.58.
- The average rating for hotels in Italy in April is 8.56.
- The average rating for hotels in Italy in May is 8.56.
- The average rating for hotels in Italy in June is 8.59.
- The average rating for hotels in Italy in July is 8.53.
- The average rating for hotels in Italy in August is 8.46.
- The average rating for hotels in Italy in September is 8.48.
- The average rating for hotels in Italy in October is 8.44.
- The average rating for hotels in Italy in November is 8.48.
- The average rating for hotels in Italy in December is 8.52.
Seasons in Italy
The seasons in Italy are determined by the percentage of reviews for each month.
Low Season in Italy
- January (3.6%)
- February (3.7%)
- March (4.8%)
- December (3.4%)
Shoulder Season in Italy
- April (7.3%)
- May (9.9%)
- October (10.4%)
- November (5.0%)
High Season in Italy
- June (11.4%)
- July (13.4%)
- August (13.9%)
- September (13.3%)
City Rankings in Italy
- The city with the most hotels is Rome, with 4,242 hotels.
- The city with the highest average rating is Cortona, with an average rating of 9.15.
- The city with the lowest average rating is Bibione, with an average rating of 7.68.
- The city with the most expensive hotels is Capri, with average prices of $534.
- The city with the cheapest hotels is Pompei, with average prices of $82.
235 | 8.53 | $163.95 | |
143 | 8.94 | $329.03 | |
206 | 8.84 | $110.27 | |
227 | 8.31 | $115.15 | |
125 | 8.52 | $113.54 | |
1,039 | 7.68 | $194.08 | |
387 | 7.98 | $152.14 | |
199 | 8.54 | $103.08 | |
340 | 8.15 | $169.86 | |
136 | 9.03 | $533.83 | |
462 | 8.35 | $94.04 | |
181 | 8.59 | $176.58 | |
163 | 8.41 | $254.06 | |
155 | 9.15 | $185.16 | |
1,343 | 8.29 | $182.45 | |
205 | 8.60 | $118.75 | |
132 | 8.14 | $100.73 | |
122 | 8.41 | $121.97 | |
313 | 8.71 | $170.22 | |
175 | 8.40 | $112.41 | |
246 | 8.67 | $121.83 | |
231 | 8.31 | $202.72 | |
228 | 7.94 | $137.74 | |
128 | 8.70 | $271.07 | |
235 | 8.91 | $141.13 | |
167 | 8.63 | $350.57 | |
181 | 9.06 | $133.44 | |
1,780 | 7.78 | $192.25 | |
1,591 | 8.31 | $112.43 | |
199 | 8.95 | $159.73 | |
157 | 8.12 | $141.35 | |
290 | 8.81 | $174.19 | |
198 | 8.74 | $137.22 | |
564 | 8.43 | $103.46 | |
121 | 8.61 | $128.85 | |
165 | 7.96 | $105.80 | |
130 | 8.69 | $82.16 | |
201 | 8.57 | $133.24 | |
560 | 7.96 | $135.16 | |
144 | 8.87 | $154.65 | |
4,242 | 8.15 | $192.63 | |
286 | 8.41 | $108.71 | |
122 | 7.92 | $132.22 | |
192 | 8.73 | $136.49 | |
165 | 8.30 | $141.03 | |
372 | 8.92 | $231.85 | |
442 | 8.46 | $130.48 | |
213 | 8.66 | $244.17 | |
169 | 8.75 | $96.12 | |
160 | 8.44 | $196.01 | |
155 | 8.92 | $142.75 | |
323 | 8.20 | $121.79 | |
1,287 | 8.24 | $207.84 | |
454 | 8.63 | $149.60 | |
131 | 8.62 | $167.73 |
Hotel and Travel Statistics for Serviced Apartments in Italy
Top Hotel and Travel Statistics for Serviced Apartments in Italy
- There are 1,444 Serviced Apartments operating in Italy.
- The average rating for Serviced Apartments in Italy is 8.44, based on 86,188 reviews.
- Travelers can expect to pay around $151 per night for a Serviced Apartment in Italy.
- If you're looking for the best month to book a Serviced Apartment in Italy by rating, it's December, with an average rating of 8.73.
- If you're looking for the cheapest month to book a Serviced Apartment in Italy, it's February, with an average price of $129.
- The least popular month to book a Serviced Apartment in Italy is December, attracting only 3.1% of visitors.
- The most popular month to book a Serviced Apartment in Italy is July, attracting 14.1% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Serviced Apartments in Italy, rating their stays at 8.61 on average.
- Friends are the least satisfied travelers when visiting Serviced Apartments in Italy, rating their stays at 8.22 on average.
- Serviced Apartment prices in Italy peak in September, with an average price of $217.
Availability and Types of Serviced Apartments in Italy
Number of Serviced Apartments
- There are 1,444 Serviced Apartments in Italy.
Star Rating Distribution for Serviced Apartments
- There are 2 Serviced Apartments in Italy with a 1-star rating, accounting for 0.1% of all Serviced Apartments.
- There are 19 Serviced Apartments in Italy with a 2-star rating, accounting for 1.3% of all Serviced Apartments.
- There are 228 Serviced Apartments in Italy with a 3-star rating, accounting for 15.8% of all Serviced Apartments.
- There are 168 Serviced Apartments in Italy with a 4-star rating, accounting for 11.6% of all Serviced Apartments.
- There are 21 Serviced Apartments in Italy with a 5-star rating, accounting for 1.5% of all Serviced Apartments.
- There are 1,006 Serviced Apartments in Italy with an unknown star rating, accounting for 69.7% of all Serviced Apartments.
Pricing Trends for Serviced Apartments in Italy
Average Price Over Time for Serviced Apartments
- The average price for Serviced Apartments in Italy is $151.
Average Price by Star Rating for Serviced Apartments
- The average price for 1-star Serviced Apartments in Italy is $140.
- The average price for 2-star Serviced Apartments in Italy is $96.
- The average price for 3-star Serviced Apartments in Italy is $143.
- The average price for 4-star Serviced Apartments in Italy is $167.
- The average price for 5-star Serviced Apartments in Italy is $313.
- The average price for Serviced Apartments with an unknown star rating in Italy is $146.
Price Distribution for Serviced Apartments
- There are 13 Serviced Apartments in Italy priced in the $0-$50 range, accounting for 1.2% of all Serviced Apartments.
- There are 375 Serviced Apartments in Italy priced in the $50-$100 range, accounting for 35.7% of all Serviced Apartments.
- There are 482 Serviced Apartments in Italy priced in the $100-$200 range, accounting for 45.9% of all Serviced Apartments.
- There are 156 Serviced Apartments in Italy priced in the $200-$500 range, accounting for 14.9% of all Serviced Apartments.
- There are 19 Serviced Apartments in Italy priced in the $500-$1000 range, accounting for 1.8% of all Serviced Apartments.
- There are 5 Serviced Apartments in Italy priced in the $1000+ range, accounting for 0.5% of all Serviced Apartments.
Best Month to Stay at a Serviced Apartment Based on Price
- The average price for Serviced Apartments in Italy in January is $134.
- The average price for Serviced Apartments in Italy in February is $129.
- The average price for Serviced Apartments in Italy in March is $131.
- The average price for Serviced Apartments in Italy in April is $148.
- The average price for Serviced Apartments in Italy in May is $156.
- The average price for Serviced Apartments in Italy in June is $164.
- The average price for Serviced Apartments in Italy in July is $178.
- The average price for Serviced Apartments in Italy in August is $193.
- The average price for Serviced Apartments in Italy in September is $217.
- The average price for Serviced Apartments in Italy in October is $151.
- The average price for Serviced Apartments in Italy in November is $138.
- The average price for Serviced Apartments in Italy in December is $140.
Ratings and Reviews for Serviced Apartments in Italy
Number of Reviews for Serviced Apartments
- We've collected 86,188 reviews for Serviced Apartments in Italy.
Review Distribution for Serviced Apartments
- There are 3,392 reviews for Serviced Apartments from business travelers in Italy, accounting for 3.9% of all reviews.
- There are 31,629 reviews for Serviced Apartments from couples in Italy, accounting for 36.7% of all reviews.
- There are 32,746 reviews for Serviced Apartments from families in Italy, accounting for 38.0% of all reviews.
- There are 1,243 reviews for Serviced Apartments from friends in Italy, accounting for 1.4% of all reviews.
- There are 10,429 reviews for Serviced Apartments from group travelers in Italy, accounting for 12.1% of all reviews.
- There are 5,026 reviews for Serviced Apartments from solo travelers in Italy, accounting for 5.8% of all reviews.
- There are 1,723 reviews for Serviced Apartments from travelers with an unknown type in Italy, accounting for 2.0% of all reviews.
Average Rating Over Time for Serviced Apartments
- The average rating for Serviced Apartments in Italy in 2024 was 8.48, based on 29,169 reviews.
- The average rating for Serviced Apartments in Italy in 2023 was 8.50, based on 31,858 reviews.
- The average rating for Serviced Apartments in Italy in 2022 was 8.50, based on 22,433 reviews.
- The average rating for Serviced Apartments in Italy in 2021 was 8.42, based on 2,069 reviews.
- The average rating for Serviced Apartments in Italy in 2020 was 8.57, based on 659 reviews.
Average Rating by Star Rating for Serviced Apartments
- The average rating for 1-star Serviced Apartments in Italy is 7.36.
- The average rating for 2-star Serviced Apartments in Italy is 7.43.
- The average rating for 3-star Serviced Apartments in Italy is 8.37.
- The average rating for 4-star Serviced Apartments in Italy is 8.54.
- The average rating for 5-star Serviced Apartments in Italy is 9.14.
- The average rating for Serviced Apartments with an unknown star rating in Italy is 8.45.
Average Rating by Traveler Type for Serviced Apartments
- The average rating of Serviced Apartments from business travelers in Italy is 8.46.
- The average rating of Serviced Apartments from couples in Italy is 8.44.
- The average rating of Serviced Apartments from families in Italy is 8.50.
- The average rating of Serviced Apartments from friends in Italy is 8.22.
- The average rating of Serviced Apartments from group travelers in Italy is 8.59.
- The average rating of Serviced Apartments from solo travelers in Italy is 8.61.
- The average rating of Serviced Apartments from travelers with an unknown type in Italy is 8.41.
Best Month to Stay at a Serviced Apartment by Rating
- The average rating for Serviced Apartment in Italy in January is 8.57.
- The average rating for Serviced Apartment in Italy in February is 8.62.
- The average rating for Serviced Apartment in Italy in March is 8.67.
- The average rating for Serviced Apartment in Italy in April is 8.61.
- The average rating for Serviced Apartment in Italy in May is 8.54.
- The average rating for Serviced Apartment in Italy in June is 8.67.
- The average rating for Serviced Apartment in Italy in July is 8.50.
- The average rating for Serviced Apartment in Italy in August is 8.38.
- The average rating for Serviced Apartment in Italy in September is 8.51.
- The average rating for Serviced Apartment in Italy in October is 8.53.
- The average rating for Serviced Apartment in Italy in November is 8.53.
- The average rating for Serviced Apartment in Italy in December is 8.73.
Seasons for Serviced Apartments in Italy
The seasons in Italy are determined by the percentage of reviews for Serviced Apartments in each month.
Low Season for Serviced Apartments in Italy
- January (3.5%)
- February (3.4%)
- March (4.5%)
- December (3.1%)
Shoulder Season for Serviced Apartments in Italy
- April (7.0%)
- May (9.8%)
- October (10.4%)
- November (4.6%)
High Season for Serviced Apartments in Italy
- June (11.9%)
- July (14.1%)
- August (14.0%)
- September (13.7%)
Serviced Apartments City Rankings in Italy
- The city with the most Serviced Apartments is Rome, with 72 Serviced Apartments.
- The city with the highest average rating for Serviced Apartments is Riva Del Garda, with an average rating of 9.29.
- The city with the lowest average rating for Serviced Apartments is Villasimius, with an average rating of 7.48.
- The city with the most expensive Serviced Apartments is Venice, with average prices of $226.
- The city with the cheapest Serviced Apartments is Lipari Island, with average prices of $77.
38 | 8.71 | $189.14 | |
13 | 8.09 | $155.27 | |
11 | 8.97 | $76.87 | |
58 | 8.05 | $163.58 | |
12 | 8.20 | $180.74 | |
16 | 7.98 | $99.98 | |
30 | 8.45 | $167.17 | |
15 | 9.29 | $163.95 | |
72 | 8.18 | $215.27 | |
12 | 8.75 | $152.04 | |
15 | 8.65 | $114.06 | |
15 | 8.31 | $123.88 | |
14 | 8.17 | $135.07 | |
26 | 8.68 | $225.84 | |
21 | 8.87 | $150.29 | |
15 | 9.25 | $211.65 | |
12 | 7.48 | $168.56 |