191 Must-Know Hotel Statistics and Travel Trends in London, United Kingdom for 2025

Discover the most compelling hotel statistics and travel trends in London for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 191 key statistics and travel trends offers valuable insights into London's dynamic hotel scene. Backed by data from 6,209 hotels, 1,902,619 traveler reviews, and 861,030 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for London

Top Hotel and Travel Statistics for London

  • There are 6,209 hotels operating in London.
  • The average hotel rating in London is 7.47, based on 1,902,619 reviews.
  • Travelers can expect to pay around $233 per night for a hotel in London.
  • If you're looking for the best month to visit London by rating, it's February with an average rating of 7.70.
  • If you're looking for the cheapest month to visit London, it's February with an average price of $179.
  • The least popular month to visit London is January, attracting only 6.8% of visitors.
  • The most popular month to visit London is July, attracting 10.1% of visitors.
  • Group Travelers are the most satisfied travelers when visiting London, rating their stays at 7.63 on average.
  • Business Travelers are the least satisfied travelers when visiting London, rating their stays at 7.29 on average.
  • Hotel prices in London peak in July, with an average price of $278.

Hotel Availability and Types in London

Number of Hotels

  • There are 6,209 hotels in London.

Distribution by Star Rating

  • London has 21 hotels with a 1-star rating, accounting for 0.3% of all hotels.
  • London has 170 hotels with a 2-star rating, accounting for 2.7% of all hotels.
  • London has 862 hotels with a 3-star rating, accounting for 13.9% of all hotels.
  • London has 1,029 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • London has 757 hotels with a 5-star rating, accounting for 12.2% of all hotels.
  • We also have 3,370 hotels with an unknown star rating in London, accounting for 54.3% of all hotels.
  • The average price of a hotel in London is $233 per night.
  • The average price of a 1-star hotel in London is $99 per night.
  • The average price of a 2-star hotel in London is $137 per night.
  • The average price of a 3-star hotel in London is $148 per night.
  • The average price of a 4-star hotel in London is $245 per night.
  • The average price of a 5-star hotel in London is $429 per night.
  • The average price of a hotel in London with an unknown star rating is $232 per night.
  • There are 14 hotels in London priced in the $0-$50 range, accounting for 0.5% of all hotels.
  • There are 503 hotels in London priced in the $50-$100 range, accounting for 17.0% of all hotels.
  • There are 1,367 hotels in London priced in the $100-$200 range, accounting for 46.1% of all hotels.
  • There are 885 hotels in London priced in the $200-$500 range, accounting for 29.8% of all hotels.
  • There are 142 hotels in London priced in the $500-$1000 range, accounting for 4.8% of all hotels.
  • There are 55 hotels in London priced in the $1000+ range, accounting for 1.9% of all hotels.
  • The average price of a hotel in London in January is $188.
  • The average price of a hotel in London in February is $179.
  • The average price of a hotel in London in March is $194.
  • The average price of a hotel in London in April is $225.
  • The average price of a hotel in London in May is $240.
  • The average price of a hotel in London in June is $268.
  • The average price of a hotel in London in July is $278.
  • The average price of a hotel in London in August is $267.
  • The average price of a hotel in London in September is $272.
  • The average price of a hotel in London in October is $231.
  • The average price of a hotel in London in November is $227.
  • The average price of a hotel in London in December is $231.

Hotel Ratings and Reviews in London

Number of Reviews

  • We've collected 1,902,619 reviews for hotels in London.

Review Distribution by Traveler Type

  • There are 253,671 reviews from business travelers in London, accounting for 13.3% of all reviews.
  • There are 640,851 reviews from couples in London, accounting for 33.7% of all reviews.
  • There are 427,266 reviews from families in London, accounting for 22.5% of all reviews.
  • There are 33,728 reviews from friends in London, accounting for 1.8% of all reviews.
  • There are 154,335 reviews from group travelers in London, accounting for 8.1% of all reviews.
  • There are 265,681 reviews from solo travelers in London, accounting for 14.0% of all reviews.
  • There are 127,087 reviews from travelers with an unknown type in London, accounting for 6.7% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in London in 2025 is 7.78, based on 178 reviews.
  • The average rating for hotels in London in 2024 was 7.61, based on 477,856 reviews.
  • The average rating for hotels in London in 2023 was 7.48, based on 625,130 reviews.
  • The average rating for hotels in London in 2022 was 7.31, based on 580,500 reviews.
  • The average rating for hotels in London in 2021 was 7.36, based on 165,524 reviews.
  • The average rating for hotels in London in 2020 was 7.74, based on 53,431 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in London is 6.43.
  • The average rating for 2-star hotels in London is 6.42.
  • The average rating for 3-star hotels in London is 7.20.
  • The average rating for 4-star hotels in London is 7.74.
  • The average rating for 5-star hotels in London is 8.32.
  • The average rating for hotels in London with an unknown star rating is 7.37.

Average Ratings by Traveler Type

  • The average rating for business travelers in London is 7.29.
  • The average rating for couples in London is 7.44.
  • The average rating for families in London is 7.57.
  • The average rating for friends in London is 7.60.
  • The average rating for group travelers in London is 7.63.
  • The average rating for solo travelers in London is 7.59.
  • The average rating for travelers with an unknown type in London is 7.35.

Best Months to Visit by Ratings

  • The average rating for hotels in London in January is 7.66.
  • The average rating for hotels in London in February is 7.70.
  • The average rating for hotels in London in March is 7.69.
  • The average rating for hotels in London in April is 7.67.
  • The average rating for hotels in London in May is 7.59.
  • The average rating for hotels in London in June is 7.47.
  • The average rating for hotels in London in July is 7.36.
  • The average rating for hotels in London in August is 7.47.
  • The average rating for hotels in London in September is 7.45.
  • The average rating for hotels in London in October is 7.47.
  • The average rating for hotels in London in November is 7.50.
  • The average rating for hotels in London in December is 7.45.

Seasons in London

The seasons in London are determined by the percentage of reviews for each month.

Low Season in London

  • January (6.8%)
  • February (7.5%)
  • November (7.4%)
  • December (7.2%)

Shoulder Season in London

  • March (7.8%)
  • April (7.8%)
  • May (8.6%)
  • October (8.7%)

High Season in London

  • June (9.2%)
  • July (10.1%)
  • August (9.9%)
  • September (8.8%)

Hotel and Travel Statistics for Serviced Apartments in London

Top Hotel and Travel Statistics for Serviced Apartments in London

  • There are 184 Serviced Apartments operating in London.
  • The average rating for Serviced Apartments in London is 7.76, based on 89,811 reviews.
  • Travelers can expect to pay around $290 per night for a Serviced Apartment in London.
  • If you're looking for the best month to book a Serviced Apartment in London by rating, it's March, with an average rating of 8.08.
  • If you're looking for the cheapest month to book a Serviced Apartment in London, it's January, with an average price of $199.
  • The least popular month to book a Serviced Apartment in London is January, attracting only 6.5% of visitors.
  • The most popular month to book a Serviced Apartment in London is July, attracting 10.9% of visitors.
  • Friends are the most satisfied travelers when visiting Serviced Apartments in London, rating their stays at 8.01 on average.
  • Business Travelers are the least satisfied travelers when visiting Serviced Apartments in London, rating their stays at 7.51 on average.
  • Serviced Apartment prices in London peak in August, with an average price of $443.

Availability and Types of Serviced Apartments in London

Number of Serviced Apartments

  • There are 184 Serviced Apartments in London.

Star Rating Distribution for Serviced Apartments

  • There are 5 Serviced Apartments in London with a 2-star rating, accounting for 2.7% of all Serviced Apartments.
  • There are 27 Serviced Apartments in London with a 3-star rating, accounting for 14.7% of all Serviced Apartments.
  • There are 85 Serviced Apartments in London with a 4-star rating, accounting for 46.2% of all Serviced Apartments.
  • There are 27 Serviced Apartments in London with a 5-star rating, accounting for 14.7% of all Serviced Apartments.
  • There are 40 Serviced Apartments in London with an unknown star rating, accounting for 21.7% of all Serviced Apartments.
  • The average price for Serviced Apartments in London is $290.
  • The average price for 2-star Serviced Apartments in London is $103.
  • The average price for 3-star Serviced Apartments in London is $211.
  • The average price for 4-star Serviced Apartments in London is $290.
  • The average price for 5-star Serviced Apartments in London is $527.
  • The average price for Serviced Apartments with an unknown star rating in London is $240.
  • There are 12 Serviced Apartments in London priced in the $50-$100 range, accounting for 7.7% of all Serviced Apartments.
  • There are 67 Serviced Apartments in London priced in the $100-$200 range, accounting for 42.9% of all Serviced Apartments.
  • There are 58 Serviced Apartments in London priced in the $200-$500 range, accounting for 37.2% of all Serviced Apartments.
  • There are 14 Serviced Apartments in London priced in the $500-$1000 range, accounting for 9.0% of all Serviced Apartments.
  • There are 5 Serviced Apartments in London priced in the $1000+ range, accounting for 3.2% of all Serviced Apartments.
  • The average price for Serviced Apartments in London in January is $199.
  • The average price for Serviced Apartments in London in February is $200.
  • The average price for Serviced Apartments in London in March is $242.
  • The average price for Serviced Apartments in London in April is $328.
  • The average price for Serviced Apartments in London in May is $298.
  • The average price for Serviced Apartments in London in June is $364.
  • The average price for Serviced Apartments in London in July is $398.
  • The average price for Serviced Apartments in London in August is $443.
  • The average price for Serviced Apartments in London in September is $441.
  • The average price for Serviced Apartments in London in October is $288.
  • The average price for Serviced Apartments in London in November is $269.
  • The average price for Serviced Apartments in London in December is $288.

Ratings and Reviews for Serviced Apartments in London

Number of Reviews for Serviced Apartments

  • We've collected 89,811 reviews for Serviced Apartments in London.

Review Distribution for Serviced Apartments

  • There are 11,424 reviews for Serviced Apartments from business travelers in London, accounting for 12.7% of all reviews.
  • There are 28,292 reviews for Serviced Apartments from couples in London, accounting for 31.5% of all reviews.
  • There are 22,919 reviews for Serviced Apartments from families in London, accounting for 25.5% of all reviews.
  • There are 871 reviews for Serviced Apartments from friends in London, accounting for 1.0% of all reviews.
  • There are 8,806 reviews for Serviced Apartments from group travelers in London, accounting for 9.8% of all reviews.
  • There are 10,275 reviews for Serviced Apartments from solo travelers in London, accounting for 11.4% of all reviews.
  • There are 7,224 reviews for Serviced Apartments from travelers with an unknown type in London, accounting for 8.0% of all reviews.

Average Rating Over Time for Serviced Apartments

  • The average rating for Serviced Apartments in London in 2024 was 7.91, based on 23,521 reviews.
  • The average rating for Serviced Apartments in London in 2023 was 7.73, based on 31,009 reviews.
  • The average rating for Serviced Apartments in London in 2022 was 7.53, based on 26,421 reviews.
  • The average rating for Serviced Apartments in London in 2021 was 7.61, based on 7,096 reviews.
  • The average rating for Serviced Apartments in London in 2020 was 8.07, based on 1,761 reviews.

Average Rating by Star Rating for Serviced Apartments

  • The average rating for 2-star Serviced Apartments in London is 7.62.
  • The average rating for 3-star Serviced Apartments in London is 6.98.
  • The average rating for 4-star Serviced Apartments in London is 7.87.
  • The average rating for 5-star Serviced Apartments in London is 8.74.
  • The average rating for Serviced Apartments with an unknown star rating in London is 7.44.

Average Rating by Traveler Type for Serviced Apartments

  • The average rating of Serviced Apartments from business travelers in London is 7.51.
  • The average rating of Serviced Apartments from couples in London is 7.73.
  • The average rating of Serviced Apartments from families in London is 7.94.
  • The average rating of Serviced Apartments from friends in London is 8.01.
  • The average rating of Serviced Apartments from group travelers in London is 7.91.
  • The average rating of Serviced Apartments from solo travelers in London is 7.82.
  • The average rating of Serviced Apartments from travelers with an unknown type in London is 7.71.

Best Month to Stay at a Serviced Apartment by Rating

  • The average rating for Serviced Apartment in London in January is 7.83.
  • The average rating for Serviced Apartment in London in February is 7.89.
  • The average rating for Serviced Apartment in London in March is 8.08.
  • The average rating for Serviced Apartment in London in April is 7.98.
  • The average rating for Serviced Apartment in London in May is 7.74.
  • The average rating for Serviced Apartment in London in June is 7.69.
  • The average rating for Serviced Apartment in London in July is 7.61.
  • The average rating for Serviced Apartment in London in August is 7.74.
  • The average rating for Serviced Apartment in London in September is 7.72.
  • The average rating for Serviced Apartment in London in October is 7.80.
  • The average rating for Serviced Apartment in London in November is 7.76.
  • The average rating for Serviced Apartment in London in December is 7.76.

Seasons for Serviced Apartments in London

The seasons in London are determined by the percentage of reviews for Serviced Apartments in each month.

Low Season for Serviced Apartments in London

  • January (6.5%)
  • February (6.9%)
  • November (7.3%)
  • December (7.3%)

Shoulder Season for Serviced Apartments in London

  • March (7.6%)
  • April (7.9%)
  • May (8.3%)
  • October (8.4%)

High Season for Serviced Apartments in London

  • June (9.5%)
  • July (10.9%)
  • August (10.0%)
  • September (9.5%)