227 Must-Know Hotel Statistics and Travel Trends in London, United Kingdom for 2025
Discover the most compelling hotel statistics and travel trends in London for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 227 key statistics and travel trends offers valuable insights into London's dynamic hotel scene. Backed by data from 6,209 hotels, 3,257,784 traveler reviews, and 772,871 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for London
Top Hotel and Travel Statistics for London
- There are 6,209 hotels operating in London.
- The average hotel rating in London is 7.52, based on 3,147,548 reviews.
- Travelers can expect to pay around $235 per night for a hotel in London.
- If you're looking for the best month to visit London by rating, it's February with an average rating of 7.78.
- If you're looking for the cheapest month to visit London, it's January with an average price of $179.
- The least popular month to visit London is January, attracting only 7.0% of visitors.
- The most popular month to visit London is July, attracting 9.9% of visitors.
- Friends are the most satisfied travelers when visiting London, rating their stays at 7.74 on average.
- Business Travelers are the least satisfied travelers when visiting London, rating their stays at 7.35 on average.
- Hotel prices in London peak in September, with an average price of $291.
Hotel Availability and Types in London
Number of Hotels
- There are 6,209 hotels in London.
Distribution by Star Rating
- London has 21 hotels with a 1-star rating, accounting for 0.3% of all hotels.
- London has 170 hotels with a 2-star rating, accounting for 2.7% of all hotels.
- London has 862 hotels with a 3-star rating, accounting for 13.9% of all hotels.
- London has 1,029 hotels with a 4-star rating, accounting for 16.6% of all hotels.
- London has 757 hotels with a 5-star rating, accounting for 12.2% of all hotels.
- We also have 3,370 hotels with an unknown star rating in London, accounting for 54.3% of all hotels.
Hotel Pricing Trends in London
Average Prices Over Time
- The average price of a hotel in London is $235 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in London is $98 per night.
- The average price of a 2-star hotel in London is $141 per night.
- The average price of a 3-star hotel in London is $150 per night.
- The average price of a 4-star hotel in London is $246 per night.
- The average price of a 5-star hotel in London is $437 per night.
- The average price of a hotel in London with an unknown star rating is $239 per night.
Hotel Price Distribution
- There are 15 hotels in London priced in the $0-$50 range, accounting for 0.5% of all hotels.
- There are 465 hotels in London priced in the $50-$100 range, accounting for 16.2% of all hotels.
- There are 1,316 hotels in London priced in the $100-$200 range, accounting for 45.7% of all hotels.
- There are 885 hotels in London priced in the $200-$500 range, accounting for 30.8% of all hotels.
- There are 141 hotels in London priced in the $500-$1000 range, accounting for 4.9% of all hotels.
- There are 56 hotels in London priced in the $1000+ range, accounting for 1.9% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in London in January is $179.
- The average price of a hotel in London in February is $190.
- The average price of a hotel in London in March is $204.
- The average price of a hotel in London in April is $232.
- The average price of a hotel in London in May is $241.
- The average price of a hotel in London in June is $269.
- The average price of a hotel in London in July is $286.
- The average price of a hotel in London in August is $281.
- The average price of a hotel in London in September is $291.
- The average price of a hotel in London in October is $238.
- The average price of a hotel in London in November is $230.
- The average price of a hotel in London in December is $234.
Hotel Ratings and Reviews in London
Number of Reviews
- We've collected 3,257,784 reviews for hotels in London.
Review Distribution by Traveler Type
- There are 486,352 reviews from business travelers in London, accounting for 14.9% of all reviews.
- There are 1,118,528 reviews from couples in London, accounting for 34.3% of all reviews.
- There are 726,594 reviews from families in London, accounting for 22.3% of all reviews.
- There are 147,296 reviews from friends in London, accounting for 4.5% of all reviews.
- There are 175,695 reviews from group travelers in London, accounting for 5.4% of all reviews.
- There are 387,167 reviews from solo travelers in London, accounting for 11.9% of all reviews.
- There are 216,152 reviews from travelers with an unknown type in London, accounting for 6.6% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in London in 2025 is 7.65, based on 40 reviews.
- The average rating for hotels in London in 2024 was 7.61, based on 522,533 reviews.
- The average rating for hotels in London in 2023 was 7.50, based on 656,210 reviews.
- The average rating for hotels in London in 2022 was 7.30, based on 588,210 reviews.
- The average rating for hotels in London in 2021 was 7.35, based on 165,202 reviews.
- The average rating for hotels in London in 2020 was 7.75, based on 54,437 reviews.
- The average rating for hotels in London in 2019 was 7.54, based on 179,271 reviews.
- The average rating for hotels in London in 2018 was 7.56, based on 167,515 reviews.
- The average rating for hotels in London in 2017 was 7.66, based on 182,179 reviews.
- The average rating for hotels in London in 2016 was 7.67, based on 185,082 reviews.
- The average rating for hotels in London in 2015 was 7.63, based on 158,853 reviews.
- The average rating for hotels in London in 2014 was 7.52, based on 128,444 reviews.
- The average rating for hotels in London in 2013 was 7.50, based on 106,227 reviews.
- The average rating for hotels in London in 2012 was 7.50, based on 74,483 reviews.
- The average rating for hotels in London in 2011 was 7.23, based on 40,485 reviews.
- The average rating for hotels in London in 2010 was 6.92, based on 21,138 reviews.
- The average rating for hotels in London in 2009 was 7.05, based on 14,718 reviews.
- The average rating for hotels in London in 2008 was 6.62, based on 8,816 reviews.
- The average rating for hotels in London in 2007 was 6.54, based on 7,817 reviews.
- The average rating for hotels in London in 2006 was 6.54, based on 5,509 reviews.
- The average rating for hotels in London in 2005 was 6.87, based on 3,463 reviews.
- The average rating for hotels in London in 2004 was 6.72, based on 2,404 reviews.
- The average rating for hotels in London in 2003 was 6.82, based on 705 reviews.
- The average rating for hotels in London in 2002 was 6.96, based on 80 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in London is 6.37.
- The average rating for 2-star hotels in London is 6.43.
- The average rating for 3-star hotels in London is 7.32.
- The average rating for 4-star hotels in London is 7.81.
- The average rating for 5-star hotels in London is 8.34.
- The average rating for hotels in London with an unknown star rating is 7.32.
Average Ratings by Traveler Type
- The average rating for business travelers in London is 7.35.
- The average rating for couples in London is 7.53.
- The average rating for families in London is 7.63.
- The average rating for friends in London is 7.74.
- The average rating for group travelers in London is 7.63.
- The average rating for solo travelers in London is 7.68.
- The average rating for travelers with an unknown type in London is 7.41.
Best Months to Visit by Ratings
- The average rating for hotels in London in January is 7.72.
- The average rating for hotels in London in February is 7.78.
- The average rating for hotels in London in March is 7.75.
- The average rating for hotels in London in April is 7.71.
- The average rating for hotels in London in May is 7.65.
- The average rating for hotels in London in June is 7.57.
- The average rating for hotels in London in July is 7.39.
- The average rating for hotels in London in August is 7.55.
- The average rating for hotels in London in September is 7.51.
- The average rating for hotels in London in October is 7.52.
- The average rating for hotels in London in November is 7.54.
- The average rating for hotels in London in December is 7.53.
Seasons in London
The seasons in London are determined by the percentage of reviews for each month.
Low Season in London
- January (7.0%)
- February (7.2%)
- March (7.6%)
- December (7.5%)
Shoulder Season in London
- April (7.8%)
- May (8.6%)
- September (8.9%)
- November (7.9%)
High Season in London
- June (8.9%)
- July (9.9%)
- August (9.8%)
- October (8.9%)
Hotel and Travel Statistics for Serviced Apartments in London
Top Hotel and Travel Statistics for Serviced Apartments in London
- There are 184 Serviced Apartments operating in London.
- The average rating for Serviced Apartments in London is 7.82, based on 138,751 reviews.
- Travelers can expect to pay around $288 per night for a Serviced Apartment in London.
- If you're looking for the best month to book a Serviced Apartment in London by rating, it's March, with an average rating of 8.14.
- If you're looking for the cheapest month to book a Serviced Apartment in London, it's January, with an average price of $188.
- The least popular month to book a Serviced Apartment in London is February, attracting only 6.7% of visitors.
- The most popular month to book a Serviced Apartment in London is July, attracting 10.3% of visitors.
- Friends are the most satisfied travelers when visiting Serviced Apartments in London, rating their stays at 8.12 on average.
- Business Travelers are the least satisfied travelers when visiting Serviced Apartments in London, rating their stays at 7.57 on average.
- Serviced Apartment prices in London peak in August, with an average price of $420.
Availability and Types of Serviced Apartments in London
Number of Serviced Apartments
- There are 184 Serviced Apartments in London.
Star Rating Distribution for Serviced Apartments
- There are 5 Serviced Apartments in London with a 2-star rating, accounting for 2.7% of all Serviced Apartments.
- There are 27 Serviced Apartments in London with a 3-star rating, accounting for 14.7% of all Serviced Apartments.
- There are 85 Serviced Apartments in London with a 4-star rating, accounting for 46.2% of all Serviced Apartments.
- There are 27 Serviced Apartments in London with a 5-star rating, accounting for 14.7% of all Serviced Apartments.
- There are 40 Serviced Apartments in London with an unknown star rating, accounting for 21.7% of all Serviced Apartments.
Pricing Trends for Serviced Apartments in London
Average Price Over Time for Serviced Apartments
- The average price for Serviced Apartments in London is $288.
Average Price by Star Rating for Serviced Apartments
- The average price for 2-star Serviced Apartments in London is $109.
- The average price for 3-star Serviced Apartments in London is $214.
- The average price for 4-star Serviced Apartments in London is $287.
- The average price for 5-star Serviced Apartments in London is $522.
- The average price for Serviced Apartments with an unknown star rating in London is $244.
Price Distribution for Serviced Apartments
- There are 12 Serviced Apartments in London priced in the $50-$100 range, accounting for 7.8% of all Serviced Apartments.
- There are 66 Serviced Apartments in London priced in the $100-$200 range, accounting for 43.1% of all Serviced Apartments.
- There are 56 Serviced Apartments in London priced in the $200-$500 range, accounting for 36.6% of all Serviced Apartments.
- There are 14 Serviced Apartments in London priced in the $500-$1000 range, accounting for 9.2% of all Serviced Apartments.
- There are 5 Serviced Apartments in London priced in the $1000+ range, accounting for 3.3% of all Serviced Apartments.
Best Month to Stay at a Serviced Apartment Based on Price
- The average price for Serviced Apartments in London in January is $188.
- The average price for Serviced Apartments in London in February is $252.
- The average price for Serviced Apartments in London in March is $267.
- The average price for Serviced Apartments in London in April is $325.
- The average price for Serviced Apartments in London in May is $287.
- The average price for Serviced Apartments in London in June is $316.
- The average price for Serviced Apartments in London in July is $335.
- The average price for Serviced Apartments in London in August is $420.
- The average price for Serviced Apartments in London in September is $370.
- The average price for Serviced Apartments in London in October is $292.
- The average price for Serviced Apartments in London in November is $265.
- The average price for Serviced Apartments in London in December is $312.
Ratings and Reviews for Serviced Apartments in London
Number of Reviews for Serviced Apartments
- We've collected 154,334 reviews for Serviced Apartments in London.
Review Distribution for Serviced Apartments
- There are 19,566 reviews for Serviced Apartments from business travelers in London, accounting for 12.7% of all reviews.
- There are 50,184 reviews for Serviced Apartments from couples in London, accounting for 32.5% of all reviews.
- There are 41,881 reviews for Serviced Apartments from families in London, accounting for 27.1% of all reviews.
- There are 5,647 reviews for Serviced Apartments from friends in London, accounting for 3.7% of all reviews.
- There are 11,219 reviews for Serviced Apartments from group travelers in London, accounting for 7.3% of all reviews.
- There are 15,578 reviews for Serviced Apartments from solo travelers in London, accounting for 10.1% of all reviews.
- There are 10,259 reviews for Serviced Apartments from travelers with an unknown type in London, accounting for 6.6% of all reviews.
Average Rating Over Time for Serviced Apartments
- The average rating for Serviced Apartments in London in 2024 was 7.95, based on 28,896 reviews.
- The average rating for Serviced Apartments in London in 2023 was 7.77, based on 35,605 reviews.
- The average rating for Serviced Apartments in London in 2022 was 7.54, based on 28,708 reviews.
- The average rating for Serviced Apartments in London in 2021 was 7.60, based on 7,186 reviews.
- The average rating for Serviced Apartments in London in 2020 was 8.08, based on 1,878 reviews.
- The average rating for Serviced Apartments in London in 2019 was 7.87, based on 6,959 reviews.
- The average rating for Serviced Apartments in London in 2018 was 7.91, based on 6,891 reviews.
- The average rating for Serviced Apartments in London in 2017 was 7.96, based on 7,240 reviews.
- The average rating for Serviced Apartments in London in 2016 was 8.02, based on 7,745 reviews.
- The average rating for Serviced Apartments in London in 2015 was 8.00, based on 6,237 reviews.
- The average rating for Serviced Apartments in London in 2014 was 7.75, based on 5,952 reviews.
- The average rating for Serviced Apartments in London in 2013 was 7.85, based on 4,662 reviews.
- The average rating for Serviced Apartments in London in 2012 was 7.76, based on 2,979 reviews.
- The average rating for Serviced Apartments in London in 2011 was 7.75, based on 1,460 reviews.
- The average rating for Serviced Apartments in London in 2010 was 7.26, based on 818 reviews.
- The average rating for Serviced Apartments in London in 2009 was 7.79, based on 399 reviews.
- The average rating for Serviced Apartments in London in 2008 was 7.17, based on 247 reviews.
- The average rating for Serviced Apartments in London in 2007 was 7.64, based on 174 reviews.
- The average rating for Serviced Apartments in London in 2006 was 8.20, based on 111 reviews.
- The average rating for Serviced Apartments in London in 2005 was 7.96, based on 96 reviews.
- The average rating for Serviced Apartments in London in 2004 was 7.95, based on 68 reviews.
- The average rating for Serviced Apartments in London in 2003 was 9.03, based on 15 reviews.
Average Rating by Star Rating for Serviced Apartments
- The average rating for 2-star Serviced Apartments in London is 7.43.
- The average rating for 3-star Serviced Apartments in London is 6.93.
- The average rating for 4-star Serviced Apartments in London is 7.97.
- The average rating for 5-star Serviced Apartments in London is 8.83.
- The average rating for Serviced Apartments with an unknown star rating in London is 7.53.
Average Rating by Traveler Type for Serviced Apartments
- The average rating of Serviced Apartments from business travelers in London is 7.57.
- The average rating of Serviced Apartments from couples in London is 7.84.
- The average rating of Serviced Apartments from families in London is 7.97.
- The average rating of Serviced Apartments from friends in London is 8.12.
- The average rating of Serviced Apartments from group travelers in London is 7.93.
- The average rating of Serviced Apartments from solo travelers in London is 7.95.
- The average rating of Serviced Apartments from travelers with an unknown type in London is 7.80.
Best Month to Stay at a Serviced Apartment by Rating
- The average rating for Serviced Apartment in London in January is 7.87.
- The average rating for Serviced Apartment in London in February is 8.00.
- The average rating for Serviced Apartment in London in March is 8.14.
- The average rating for Serviced Apartment in London in April is 8.04.
- The average rating for Serviced Apartment in London in May is 7.90.
- The average rating for Serviced Apartment in London in June is 7.83.
- The average rating for Serviced Apartment in London in July is 7.67.
- The average rating for Serviced Apartment in London in August is 7.79.
- The average rating for Serviced Apartment in London in September is 7.80.
- The average rating for Serviced Apartment in London in October is 7.76.
- The average rating for Serviced Apartment in London in November is 7.85.
- The average rating for Serviced Apartment in London in December is 7.85.
Seasons for Serviced Apartments in London
The seasons in London are determined by the percentage of reviews for Serviced Apartments in each month.
Low Season for Serviced Apartments in London
- January (6.8%)
- February (6.7%)
- March (7.4%)
- December (7.5%)
Shoulder Season for Serviced Apartments in London
- April (8.0%)
- May (8.5%)
- October (8.8%)
- November (7.7%)
High Season for Serviced Apartments in London
- June (9.2%)
- July (10.3%)
- August (9.7%)
- September (9.4%)