Latacunga, Ecuador's charming highland city, is nestled at the foot of the towering Cotopaxi volcano. Known for its vibrant markets, colorful festivals, and colonial architecture, Latacunga offers a rich cultural experience. Explore the nearby Quilotoa crater lake, trek through the Andean mountains, or savor traditional Ecuadorian cuisine in this picturesque town. Don't miss the famous Mama Negra festival, a lively celebration of local traditions and heritage.