240 Must-Know Hotel Statistics and Travel Trends in Italy for 2024

Discover the most compelling hotel statistics and travel trends in Italy for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 240 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 45,699 hotels, 5,929,736 traveler reviews, and 3,980,690 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 45,699 hotels operating in Italy.
  • The average hotel rating in Italy is 8.42, based on 5,929,736 reviews.
  • Travelers can expect to pay around $168 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.55.
  • If you're looking for the cheapest month to visit Italy, it's November with an average price of $146.
  • The least popular month to visit Italy is December, attracting only 3.7% of visitors.
  • The most popular month to visit Italy is August, attracting 14.3% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.53 on average.
  • Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.27 on average.
  • Hotel prices in Italy peak in September, with an average price of $301.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 45,699 hotels in Italy.

Distribution by Star Rating

  • Italy has 977 hotels with a 1-star rating, accounting for 2.1% of all hotels.
  • Italy has 1,012 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 9,864 hotels with a 3-star rating, accounting for 21.6% of all hotels.
  • Italy has 7,303 hotels with a 4-star rating, accounting for 16.0% of all hotels.
  • Italy has 2,051 hotels with a 5-star rating, accounting for 4.5% of all hotels.
  • We also have 24,492 hotels with an unknown star rating in Italy, accounting for 53.6% of all hotels.
  • The average price of a hotel in Italy is $168 per night.
  • The average price of a 1-star hotel in Italy is $147 per night.
  • The average price of a 2-star hotel in Italy is $134 per night.
  • The average price of a 3-star hotel in Italy is $141 per night.
  • The average price of a 4-star hotel in Italy is $201 per night.
  • The average price of a 5-star hotel in Italy is $383 per night.
  • The average price of a hotel in Italy with an unknown star rating is $151 per night.
  • There are 429 hotels in Italy priced in the $0-$50 range, accounting for 1.5% of all hotels.
  • There are 9,872 hotels in Italy priced in the $50-$100 range, accounting for 35.0% of all hotels.
  • There are 12,701 hotels in Italy priced in the $100-$200 range, accounting for 45.0% of all hotels.
  • There are 4,388 hotels in Italy priced in the $200-$500 range, accounting for 15.6% of all hotels.
  • There are 619 hotels in Italy priced in the $500-$1000 range, accounting for 2.2% of all hotels.
  • There are 202 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $153.
  • The average price of a hotel in Italy in February is $152.
  • The average price of a hotel in Italy in March is $164.
  • The average price of a hotel in Italy in April is $186.
  • The average price of a hotel in Italy in May is $201.
  • The average price of a hotel in Italy in June is $274.
  • The average price of a hotel in Italy in July is $271.
  • The average price of a hotel in Italy in August is $269.
  • The average price of a hotel in Italy in September is $301.
  • The average price of a hotel in Italy in October is $167.
  • The average price of a hotel in Italy in November is $146.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 5,929,745 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 363,673 reviews from business travelers in Italy, accounting for 6.1% of all reviews.
  • There are 2,816,363 reviews from couples in Italy, accounting for 47.5% of all reviews.
  • There are 1,456,863 reviews from families in Italy, accounting for 24.6% of all reviews.
  • There are 214,974 reviews from friends in Italy, accounting for 3.6% of all reviews.
  • There are 402,321 reviews from group travelers in Italy, accounting for 6.8% of all reviews.
  • There are 437,784 reviews from solo travelers in Italy, accounting for 7.4% of all reviews.
  • There are 237,767 reviews from travelers with an unknown type in Italy, accounting for 4.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2024 is 8.39, based on 1,276,767 reviews.
  • The average rating for hotels in Italy in 2023 was 8.39, based on 1,496,655 reviews.
  • The average rating for hotels in Italy in 2022 was 8.40, based on 1,259,709 reviews.
  • The average rating for hotels in Italy in 2021 was 8.41, based on 184,677 reviews.
  • The average rating for hotels in Italy in 2020 was 8.50, based on 32,579 reviews.
  • The average rating for hotels in Italy in 2019 was 8.46, based on 165,703 reviews.
  • The average rating for hotels in Italy in 2018 was 8.45, based on 185,016 reviews.
  • The average rating for hotels in Italy in 2017 was 8.43, based on 197,492 reviews.
  • The average rating for hotels in Italy in 2016 was 8.45, based on 224,749 reviews.
  • The average rating for hotels in Italy in 2015 was 8.43, based on 202,088 reviews.
  • The average rating for hotels in Italy in 2014 was 8.42, based on 167,391 reviews.
  • The average rating for hotels in Italy in 2013 was 8.36, based on 152,665 reviews.
  • The average rating for hotels in Italy in 2012 was 8.28, based on 124,763 reviews.
  • The average rating for hotels in Italy in 2011 was 8.14, based on 82,382 reviews.
  • The average rating for hotels in Italy in 2010 was 8.05, based on 49,863 reviews.
  • The average rating for hotels in Italy in 2009 was 7.99, based on 36,618 reviews.
  • The average rating for hotels in Italy in 2008 was 7.83, based on 24,858 reviews.
  • The average rating for hotels in Italy in 2007 was 7.67, based on 24,089 reviews.
  • The average rating for hotels in Italy in 2006 was 7.58, based on 18,087 reviews.
  • The average rating for hotels in Italy in 2005 was 7.65, based on 13,455 reviews.
  • The average rating for hotels in Italy in 2004 was 7.70, based on 7,655 reviews.
  • The average rating for hotels in Italy in 2003 was 7.72, based on 2,276 reviews.
  • The average rating for hotels in Italy in 2002 was 7.72, based on 208 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.65.
  • The average rating for 2-star hotels in Italy is 7.87.
  • The average rating for 3-star hotels in Italy is 8.15.
  • The average rating for 4-star hotels in Italy is 8.35.
  • The average rating for 5-star hotels in Italy is 8.85.
  • The average rating for hotels in Italy with an unknown star rating is 8.60.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.27.
  • The average rating for couples in Italy is 8.42.
  • The average rating for families in Italy is 8.46.
  • The average rating for friends in Italy is 8.36.
  • The average rating for group travelers in Italy is 8.52.
  • The average rating for solo travelers in Italy is 8.53.
  • The average rating for travelers with an unknown type in Italy is 8.40.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.46.
  • The average rating for hotels in Italy in February is 8.53.
  • The average rating for hotels in Italy in March is 8.55.
  • The average rating for hotels in Italy in April is 8.51.
  • The average rating for hotels in Italy in May is 8.49.
  • The average rating for hotels in Italy in June is 8.49.
  • The average rating for hotels in Italy in July is 8.46.
  • The average rating for hotels in Italy in August is 8.41.
  • The average rating for hotels in Italy in September is 8.40.
  • The average rating for hotels in Italy in October is 8.37.
  • The average rating for hotels in Italy in November is 8.44.
  • The average rating for hotels in Italy in December is 8.50.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (4.1%)
  • February (3.7%)
  • March (4.7%)
  • December (3.7%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.6%)
  • October (9.9%)
  • November (5.3%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (14.3%)
  • September (12.7%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 3,926 hotels.
  • The city with the highest average rating is Matera, with an average rating of 9.08.
  • The city with the lowest average rating is Milan, with an average rating of 7.50.
  • The city with the most expensive hotels is Capri, with average prices of $524.
  • The city with the cheapest hotels is Pompei, with average prices of $85.
207
8.42
$142.76
136
8.73
$305.68
184
8.84
$113.31
187
7.94
$124.19
104
8.51
$122.11
968
8.00
$226.50
346
8.16
$159.85
182
8.37
$103.73
297
8.35
$189.37
120
8.89
$524.02
385
8.35
$102.01
160
8.34
$166.61
150
8.43
$273.74
1,235
8.23
$194.01
166
8.54
$130.59
120
8.13
$108.84
108
8.37
$116.28
288
8.60
$157.31
147
8.37
$109.48
213
8.60
$125.12
210
8.23
$140.64
203
8.02
$125.46
109
8.49
$257.56
200
8.84
$141.03
156
8.56
$349.45
158
9.08
$147.70
1,667
7.50
$211.27
1,326
8.21
$121.55
175
8.85
$149.20
134
8.00
$130.23
202
8.61
$186.17
184
8.78
$186.76
483
8.30
$110.11
109
8.56
$132.53
140
7.81
$107.40
114
8.68
$84.70
176
8.50
$133.31
512
7.99
$156.93
137
8.75
$141.79
3,926
8.13
$207.03
237
8.39
$165.91
109
8.71
$91.78
118
7.99
$117.32
172
8.61
$139.79
140
8.61
$136.47
341
8.88
$233.77
379
8.52
$142.02
196
8.73
$253.70
149
8.66
$100.37
137
8.35
$178.06
143
8.77
$146.43
291
8.15
$135.73
1,208
8.19
$242.79
396
8.60
$159.37
110
8.59
$104.87

Hotel and Travel Statistics for Serviced Apartments in Italy

Top Hotel and Travel Statistics for Serviced Apartments in Italy

  • There are 1,444 Serviced Apartments operating in Italy.
  • The average rating for Serviced Apartments in Italy is 8.40, based on 203,166 reviews.
  • Travelers can expect to pay around $155 per night for a Serviced Apartment in Italy.
  • If you're looking for the best month to book a Serviced Apartment in Italy by rating, it's December, with an average rating of 8.66.
  • If you're looking for the cheapest month to book a Serviced Apartment in Italy, it's November, with an average price of $136.
  • The least popular month to book a Serviced Apartment in Italy is February, attracting only 3.1% of visitors.
  • The most popular month to book a Serviced Apartment in Italy is August, attracting 15.4% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Serviced Apartments in Italy, rating their stays at 8.52 on average.
  • Business Travelers are the least satisfied travelers when visiting Serviced Apartments in Italy, rating their stays at 8.32 on average.
  • Serviced Apartment prices in Italy peak in September, with an average price of $273.

Availability and Types of Serviced Apartments in Italy

Number of Serviced Apartments

  • There are 1,444 Serviced Apartments in Italy.

Star Rating Distribution for Serviced Apartments

  • There are 2 Serviced Apartments in Italy with a 1-star rating, accounting for 0.1% of all Serviced Apartments.
  • There are 19 Serviced Apartments in Italy with a 2-star rating, accounting for 1.3% of all Serviced Apartments.
  • There are 228 Serviced Apartments in Italy with a 3-star rating, accounting for 15.8% of all Serviced Apartments.
  • There are 168 Serviced Apartments in Italy with a 4-star rating, accounting for 11.6% of all Serviced Apartments.
  • There are 21 Serviced Apartments in Italy with a 5-star rating, accounting for 1.5% of all Serviced Apartments.
  • There are 1,006 Serviced Apartments in Italy with an unknown star rating, accounting for 69.7% of all Serviced Apartments.
  • The average price for Serviced Apartments in Italy is $155.
  • The average price for 1-star Serviced Apartments in Italy is $143.
  • The average price for 2-star Serviced Apartments in Italy is $96.
  • The average price for 3-star Serviced Apartments in Italy is $152.
  • The average price for 4-star Serviced Apartments in Italy is $167.
  • The average price for 5-star Serviced Apartments in Italy is $313.
  • The average price for Serviced Apartments with an unknown star rating in Italy is $151.
  • There are 18 Serviced Apartments in Italy priced in the $0-$50 range, accounting for 2.0% of all Serviced Apartments.
  • There are 326 Serviced Apartments in Italy priced in the $50-$100 range, accounting for 35.6% of all Serviced Apartments.
  • There are 402 Serviced Apartments in Italy priced in the $100-$200 range, accounting for 43.9% of all Serviced Apartments.
  • There are 149 Serviced Apartments in Italy priced in the $200-$500 range, accounting for 16.3% of all Serviced Apartments.
  • There are 14 Serviced Apartments in Italy priced in the $500-$1000 range, accounting for 1.5% of all Serviced Apartments.
  • There are 6 Serviced Apartments in Italy priced in the $1000+ range, accounting for 0.7% of all Serviced Apartments.
  • The average price for Serviced Apartments in Italy in January is $168.
  • The average price for Serviced Apartments in Italy in February is $144.
  • The average price for Serviced Apartments in Italy in March is $149.
  • The average price for Serviced Apartments in Italy in April is $168.
  • The average price for Serviced Apartments in Italy in May is $182.
  • The average price for Serviced Apartments in Italy in June is $234.
  • The average price for Serviced Apartments in Italy in July is $265.
  • The average price for Serviced Apartments in Italy in August is $249.
  • The average price for Serviced Apartments in Italy in September is $273.
  • The average price for Serviced Apartments in Italy in October is $152.
  • The average price for Serviced Apartments in Italy in November is $136.
  • The average price for Serviced Apartments in Italy in December is $144.

Ratings and Reviews for Serviced Apartments in Italy

Number of Reviews for Serviced Apartments

  • We've collected 203,166 reviews for Serviced Apartments in Italy.

Review Distribution for Serviced Apartments

  • There are 7,545 reviews for Serviced Apartments from business travelers in Italy, accounting for 3.7% of all reviews.
  • There are 78,222 reviews for Serviced Apartments from couples in Italy, accounting for 38.5% of all reviews.
  • There are 80,976 reviews for Serviced Apartments from families in Italy, accounting for 39.9% of all reviews.
  • There are 4,565 reviews for Serviced Apartments from friends in Italy, accounting for 2.2% of all reviews.
  • There are 19,221 reviews for Serviced Apartments from group travelers in Italy, accounting for 9.5% of all reviews.
  • There are 7,958 reviews for Serviced Apartments from solo travelers in Italy, accounting for 3.9% of all reviews.
  • There are 4,679 reviews for Serviced Apartments from travelers with an unknown type in Italy, accounting for 2.3% of all reviews.

Average Rating Over Time for Serviced Apartments

  • The average rating for Serviced Apartments in Italy in 2024 is 8.41, based on 51,027 reviews.
  • The average rating for Serviced Apartments in Italy in 2023 was 8.40, based on 59,815 reviews.
  • The average rating for Serviced Apartments in Italy in 2022 was 8.44, based on 49,857 reviews.
  • The average rating for Serviced Apartments in Italy in 2021 was 8.43, based on 6,143 reviews.
  • The average rating for Serviced Apartments in Italy in 2020 was 8.51, based on 757 reviews.
  • The average rating for Serviced Apartments in Italy in 2019 was 8.44, based on 3,497 reviews.
  • The average rating for Serviced Apartments in Italy in 2018 was 8.57, based on 3,977 reviews.
  • The average rating for Serviced Apartments in Italy in 2017 was 8.50, based on 4,265 reviews.
  • The average rating for Serviced Apartments in Italy in 2016 was 8.42, based on 4,565 reviews.
  • The average rating for Serviced Apartments in Italy in 2015 was 8.47, based on 4,358 reviews.
  • The average rating for Serviced Apartments in Italy in 2014 was 8.58, based on 3,784 reviews.
  • The average rating for Serviced Apartments in Italy in 2013 was 8.57, based on 3,602 reviews.
  • The average rating for Serviced Apartments in Italy in 2012 was 8.50, based on 2,603 reviews.
  • The average rating for Serviced Apartments in Italy in 2011 was 8.22, based on 1,718 reviews.
  • The average rating for Serviced Apartments in Italy in 2010 was 8.04, based on 1,037 reviews.
  • The average rating for Serviced Apartments in Italy in 2009 was 8.39, based on 756 reviews.
  • The average rating for Serviced Apartments in Italy in 2008 was 8.52, based on 503 reviews.
  • The average rating for Serviced Apartments in Italy in 2007 was 8.08, based on 450 reviews.
  • The average rating for Serviced Apartments in Italy in 2006 was 7.89, based on 226 reviews.
  • The average rating for Serviced Apartments in Italy in 2005 was 8.42, based on 132 reviews.
  • The average rating for Serviced Apartments in Italy in 2004 was 8.33, based on 74 reviews.
  • The average rating for Serviced Apartments in Italy in 2003 was 7.37, based on 19 reviews.

Average Rating by Star Rating for Serviced Apartments

  • The average rating for 1-star Serviced Apartments in Italy is 7.27.
  • The average rating for 2-star Serviced Apartments in Italy is 7.80.
  • The average rating for 3-star Serviced Apartments in Italy is 8.32.
  • The average rating for 4-star Serviced Apartments in Italy is 8.54.
  • The average rating for 5-star Serviced Apartments in Italy is 9.15.
  • The average rating for Serviced Apartments with an unknown star rating in Italy is 8.40.

Average Rating by Traveler Type for Serviced Apartments

  • The average rating of Serviced Apartments from business travelers in Italy is 8.32.
  • The average rating of Serviced Apartments from couples in Italy is 8.37.
  • The average rating of Serviced Apartments from families in Italy is 8.45.
  • The average rating of Serviced Apartments from friends in Italy is 8.44.
  • The average rating of Serviced Apartments from group travelers in Italy is 8.52.
  • The average rating of Serviced Apartments from solo travelers in Italy is 8.52.
  • The average rating of Serviced Apartments from travelers with an unknown type in Italy is 8.43.

Best Month to Stay at a Serviced Apartment by Rating

  • The average rating for Serviced Apartment in Italy in January is 8.54.
  • The average rating for Serviced Apartment in Italy in February is 8.57.
  • The average rating for Serviced Apartment in Italy in March is 8.65.
  • The average rating for Serviced Apartment in Italy in April is 8.56.
  • The average rating for Serviced Apartment in Italy in May is 8.50.
  • The average rating for Serviced Apartment in Italy in June is 8.57.
  • The average rating for Serviced Apartment in Italy in July is 8.47.
  • The average rating for Serviced Apartment in Italy in August is 8.35.
  • The average rating for Serviced Apartment in Italy in September is 8.39.
  • The average rating for Serviced Apartment in Italy in October is 8.41.
  • The average rating for Serviced Apartment in Italy in November is 8.48.
  • The average rating for Serviced Apartment in Italy in December is 8.66.

Seasons for Serviced Apartments in Italy

The seasons in Italy are determined by the percentage of reviews for Serviced Apartments in each month.

Low Season for Italy in Serviced Apartments

  • January (3.7%)
  • February (3.1%)
  • March (3.8%)
  • December (3.1%)

Shoulder Season for Italy in Serviced Apartments

  • April (6.8%)
  • May (9.2%)
  • October (9.5%)
  • November (4.3%)

High Season for Italy in Serviced Apartments

  • June (12.4%)
  • July (14.9%)
  • August (15.4%)
  • September (13.8%)

Serviced Apartments City Rankings in Italy

  • The city with the most Serviced Apartments is Rome, with 72 Serviced Apartments.
  • The city with the highest average rating for Serviced Apartments is Riva Del Garda, with an average rating of 9.13.
  • The city with the lowest average rating for Serviced Apartments is Milan, with an average rating of 7.54.
  • The city with the most expensive Serviced Apartments is Ricadi, with average prices of $309.
  • The city with the cheapest Serviced Apartments is Vieste, with average prices of $54.
38
8.77
$209.11
13
8.17
$135.86
11
9.01
$68.00
58
7.54
$175.76
12
8.01
$309.01
16
8.03
$96.64
30
8.23
$232.28
15
9.13
$153.08
72
8.16
$232.01
12
8.78
$164.30
15
8.50
$128.80
15
8.64
$120.03
14
8.61
$153.16
26
8.73
$243.64
21
8.65
$153.58
15
8.96
$53.72
12
7.76
$120.73